The standard of customer service is an essential part of any organisation and e-businesses are no different.
A combination of the skill level of the current Internet user and the facilities available through the use of technology make customer service even more important to an e-business. Traditional call centres, for example, are completely labour intensive and depend almost entirely upon the quality and specific disposition of call centre staff. This results in conventional call centres being very expensive and difficult to maintain.
The existing Entee Global Services Internet call centre is staffed by the customer service orientated staff supported by quality training and technology intended to provide a consistently high level of service. This centre provides the support for all of Entee's websites.
Entee has developed a range of standard responses to many of the questions sent by email or feedback forms. In addition, an online knowledge database/general information feature is updated regularly from customer feedback and automatically handles the majority of questions regularly asked by customers.
In the longer term, Entee will establish a local support operation to complement and back up the Entee centre and thus provide quality cost effective support across multiple time zones.
Most web-based businesses completely overlook the service requirements of the
Internet customer with the
consequential impact on ecommerce revenues.
Entee experience in this area has proved that a major factor determining
the level of success with business transacted over the Internet is the quality
and level of responsiveness provided by the supplier.
In real terms this can equate to a 25% difference in the
revenue levels that can be achieved.
The Entee call centre is email (preferred) and telephone based,
and is staffed 24 hours a day, 7 days a week.
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