01 November 2002
The SMA Nutrition Health Care Professional website objective was to produce a branded but more technical site for medical professionals. The site needed to provide information on SMA products as well as value-added services to the health care professional. Like the consumer site, the HCP site must also allow SMA staff to change content on a regular basis - achieved by use of the Entee SQL Server based Content Management System (CMS).
The HCP site went live in November 2002 and is being widely publicised in the pharmaceutical industry. The site is being used by a variety of health care professionals, including mid-wives, nurses, doctors and enthusiastic mothers. The CMS has again been successful in producing dynamic user controlled web pages in an HTML format facilitating top search engine placements and fast downloads.